The design for the new SMEG showrooms in Reggio Emilia is both essential and rigorous in its overall conception but is still successful in the creation of a welcoming atmosphere for its visitors.
The floor-space available for the sales area is 750 square metres arranged in an open layout in industrial-type premises positioned on a main road giving access to the centre of the northern zone of the town.
The finished work is best characterised by the carefully thought out and highly measured interaction of the individual elements providing an impression of strength and control both in the premises’ external design and in the spaciousness of its interior, demonstrating a solidity unaffected by the whims of fashion.